Los Angeles based entrepreneur Eddy Rubin has designed the most innovative breath mint in the history of the confectionary business. Wrench Mints boasts the most stylized and unique packaging and display of any breath mint
in the world. The Wrench Mint tins are stand-out products when placed among
competing mints, and their uniqueness in presentation give them instant repeat recognition with consumers.
Since the dawn of the industrial revolution, the wrench has been an iconic symbol of mechanical strength which forged the road to improvement and ultimately repair.
Before Wrench Mints the confectionary business in the United States had never experienced a single candy product that has connected with and shared an affinity with entire industries.
The vastness of Wrench Mints marketing base is tied directly to the automotive industry, the automotive racing industry, the motorcycle industry, the hardware industry, the home improvement industry, and the retro-clothing industry among others.
Given that the enormity of these industries throughout the world is spell-binding, the most important market-base for Wrench Mints is the individual consumer who is partly defined by his or her love of the world related to mechanics or mechanical objects. And consumers of breath mints.
Los Angeles based businessman Johnny Alper recognized the potential for the products mass appeal and success. He has facilitated every aspect of Wrench
Mints developement and final approval.
Eddy and Johnny plan to make Wrench Mints the most talked about and recognizable breath mints and tins in the world.
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